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Web development

Professional sites, online stores and customer portals, built to load quickly on mobile data and to be edited by your own team without a support ticket.

The same store at both widths. What a customer sees on a phone is the design, not a cut-down version of it.

What Web Development covers

  • Professional business websites
  • E-commerce platforms and payments
  • Customer and client portals
  • Digital marketing and search optimisation
  • Performance, accessibility and analytics

What we usually walk into

A site that loads slowly, cannot be edited, and says nothing

A lot of business websites are a brochure somebody paid for once. They take six seconds to appear on mobile data, they cannot be changed without a developer, and no page on them says plainly what the business sells, so search engines have nothing to rank.

The ones with a store attached tend to lose the sale at the last step, because checkout was never tried on the mid-range phone most customers are holding.

  • Six seconds before anything appears on mobile data
  • Every wording change goes back to whoever built it
  • No page names the thing you actually sell
  • Checkout was never tried on a mid-range Android
  • No analytics, so nobody knows which pages bring enquiries
  • The last rebuild dropped the old URLs and their rankings with them

What you end up with

Found, read on a phone, and updated by your own team

A site that loads in about two seconds on an ordinary connection, says what you sell in the first screen, and gives each service, product and location a page of its own to be found by.

An admin your team runs. Prices, photographs, posts and pages change when you want them to, and the layout does not break when they do.

Scope

What is included in Web Development

Every line below is scoped in writing before anything starts, so the quote and this list say the same thing. Anything found later is priced as a change rather than absorbed and delivered late.

Ask for a scope
01Professional business websites
A page for each service, location and question worth ranking for, written to be read rather than to fill a template. Metadata, structured data and the sitemap are part of the build.
02E-commerce platforms and payments
Catalogue, cart, Paystack or Flutterwave checkout, delivery options, stock counts, order notifications and a dashboard showing what sold. Tested on the phones your customers actually use.
03Customer and client portals
Logins, documents, statements, requests and support threads, so customers can answer their own questions instead of ringing the office to ask them.
04Digital marketing and search optimisation
Keyword research, on-page optimisation, Google Business Profile, analytics and conversion tracking, so the site is measured rather than assumed to be working.
05Performance and accessibility
Core Web Vitals, image handling, keyboard access and colour contrast are checked before launch and reported as numbers you can hold us to afterwards.
06An admin your team can use
Plain fields behind a login, training before handover, and written notes. Nothing routine on the site should need a developer.

How it runs

What working with us on this looks like

The same order every time, so at any point you know what has happened and what comes next.

  1. Content and search terms first

    We start from what people type into Google and what each page has to say, because a layout designed before the words exist gets decorated rather than read.

  2. Design in the browser

    You review real pages on a real URL, at phone width and at desktop width, instead of a picture of a page inside a slide. What you approve is what ships.

  3. Build, with the editing tools included

    The site and the admin behind it are built together, so on the day it launches your team can already change prices, add products and publish a post.

  4. Speed, search and testing before launch

    Page weight, Core Web Vitals, metadata, structured data, forms and checkout are all checked on real devices. Problems found here cost nothing. Found later, they cost sales.

  5. Launch, then measure

    Old URLs are redirected to their replacements, Search Console and analytics go live on day one, and we look at the numbers with you two weeks in.

Google's Core Web Vitals thresholds, which are the numbers your site is ranked and judged against.

Questions

Web Development questions we are asked

If yours is not here, ask it. We answer enquiries within one to two working days, and a question answered before a quote saves both of us a fortnight.

Ask us directly

Tell us what the site has to do

Send what you sell, who buys it, and anything that is not working on the site you have now. We reply within one to two working days.